Fix your hair solid as a city street, without the grease and grime of an alleyway. REUZEL Concrete Hold Matte Pomade keeps your style in place with a water-soluble formula that’ll wash right out when the day is done.

REUZEL Concrete Hold Matte Pomade acts like a wax, which means you can rework your look throughout the day, should the mood strike you. It’s non-flaking formula means no crumbs on your shoulders and no loss of hold, either.

 STRONG HOLD - NO SHINE - WATER SOLUBLE

• Beeswax and castor oil keep hair full and moisturized
• Water-based formula washes out easily without buildup
• Subtle vanilla cola scent lends a sweet edge to a strong style

Emulsify and apply, working from root to tip. Want a hold that’s firm but flexible? Blow dry with REUZEL Clay Spray and then add REUZEL Concrete Hold Matte Pomade.